A bilingual French–Arabic site for a psychomotor therapy practice

The context

Aya Alaoui El Hadari is a psychomotor therapist and handwriting therapist in Marrakech. Her practice treats groups with almost nothing in common: babies whose development needs stimulating, children with learning disorders or ADHD, teenagers and adults relearning how to write without pain, expectant mothers, and older people whose memory and balance need protecting.

Two problems specific to this field shaped the site. First, psychomotor therapy is poorly understood by the public: a parent who has just heard the term from a paediatrician is not shopping for a service, they are trying to work out what it is and whether it applies to their child. Second, the decision is a sensitive one. You are entrusting your child, or your elderly parent, to someone — trust is settled before the first phone call.

Then there is the language reality of Marrakech. The families concerned read French or Arabic, often depending on the generation — and it is frequently a child translating for their parents. A single-language site would have excluded some families outright, or pushed the work of understanding onto them.

The solution

We designed and built a single-page site, fully bilingual French–Arabic, where switching language is instant and never takes you away from the page.

Arabic is not a translation bolted on at the end: the site flips wholly to dir="rtl", layout included, with its own typography. An Arabic-speaking family reads the same content, with the same ease, never once looking at an interface built for another language.

Care is presented by life stage rather than by clinical procedure — psychomotor assessment, learning disorders, rehabilitation, ADHD, autism, cerebral palsy and Down syndrome, early stimulation, parental guidance, handwriting therapy, birth preparation, geriatric conditions. A parent recognises their own situation before meeting a clinical term. Two of them, handwriting therapy and support for ageing, get their own detailed section: they are the ones people search for by symptom — painful handwriting, repeated falls — rather than by the name of the discipline.

An FAQ answers what people actually want to know before a first visit: what psychomotor therapy is, who it is for, how the first session goes, whether a medical referral is required. Every question answered online is a hesitation removed before the call.

Booking runs through WhatsApp and by phone, in that order. That is how families make contact in Morocco; forcing a form would have added a step and gained nothing. Finally, the practice is described to search engines as a medical business located in Marrakech, structured data included, so it surfaces in the local searches that precede this kind of decision.

The practice today

The site is live at ayapsychomotricite.ma in French and Arabic, and serves as the practice’s first introduction to families referred by a doctor, a school or an acquaintance.

It sets out every form of care, introduces the practitioner and her approach, shows the space, and displays the Google reviews left by the families she has treated — in French and in Arabic, exactly as written. The path always ends in the same place: a WhatsApp message or a phone call, with nothing in between.